The D&AD brief from Pitch & Sync was to create a campaign that engages innovative new clients with the unique offering that is P&S. Pitch and Sync are creative noisemakers, they use music and the creativity that surrounds it to make brands look good.
PROBLEM
Creatives are predominantly masters of visual arts, causing a dominance in visual thinking. Music tends to be, “shoehorned in at the final stages of execution”.
AUDIENCE
PROPOSITION
Get sound on the sensory agenda.
EXECUTION
The Pitch & Sync Sensory Toolkit will be sent to a selection of advertising agencies and forward-thinking brands. The kit can be used to assess a brands audio credentials and highlight the importance of sound as a communications tool.
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